How Companies Can Balance Social Impact and Financial Goals
Harvard Business Review – Marya Besharov,Wendy K. Smith & Michael L. Tushman
released 4 February 2019
It’s notoriously difficult for organizations to keep faith with two equally important goals. A lot try. For-profit companies make grand pronouncements about social responsibility, but their resolve nearly always weakens when shareholder earnings are threatened. “Social” businesses and nonprofits often go in the opposite direction, privileging mission over financial viability.