An eco-awakening: Measuring awareness, engagement, and action for nature
Economist Intelligence Unit, commissioned by WWF
released 17 May 2021
The report shows a growing number of people around the world are concerned about nature, changing the way they think about sustainabity and demanding action to protect the planet. Findings include a staggering 71% rise in popularity of searches for sustainable goods over the past five years, with continuing growth, even during the COVID-19 pandemic.